Web Site analysis
When we receive a request to optimize a WEB Site we
check if it is listed in the most important search engines
and what ranking it has. After that, we check if it
has any keywords set up and if they are related to the
actual content of the WEB Site. We analyze the link
pattern of your WEB Site to make sure that the search
engines can index as many pages as possible and there
is a match between the keywords and the content of each
page. The titles and headers of each page and the way
they are organized are very important and thus analyzed
in detail. At this point we prepare a group of recommendations
and present a proposal to the customer.
In order to choose the best keywords for your Site we
analyze your business goals and your competition and
with the best tools in the market we obtain the keywords
that relate to your business that are more likely to
be searched in the Internet by your potential market.
We do this on a page-by-page basis. We do some tests
to check the effectiveness of different combinations
of them and choose a group for every page of your site.
We make sure that all the keywords that we use are present
throughout your site pages to ensure that search engines
will deem your web presence relevant and worthy of higher
and link Analysis
We analyze the link distribution of your site to make
sure that visitors can reach the information they require
with the less clicks possible and the search engines
index the higher number of pages. We also analyze the
distribution of header for all the pages and make sure
that all terms that are highlighted represent the main
subjects in each page and they are closely related to
the keywords in that page. We also consider the effectiveness
of a footer navigator and recommend adding links to
the main sections of your site.
We will manually submit your optimized site to the top
search engines and directories as soon as the Site is
optimized so the spiders visit your web site and index
your optimized pages. We will also re-submit your site
and any changed pages as frequently as once a month,
ensuring that the search engines "spider"
keep an up to date record of your site.
It is very convenient to do some paid advertising with
the most popular search engines to make sure that the
indexing process takes place as soon as possible. When
a customer is not interested in doing any paid advertising
we do it for them to obtain tangible results faster,
otherwise it could take months to start enjoying the
results of our work.